The new brand identity bets for a greater digital impact, emphasizing its deep local commitment as official sponsor of Oficial de Copa Chile 2022.
Paygol, the leading online payment platform in Chile has just announced the launch of its new corporate identity, as a result of a change in direction in its brand strategy. Besides becoming theofficial sponsor of Copa Chile for 2022,
Paygol is a payment gateway specialized in developing smart and innovative solutions for commerce, adapted for each sector and business. The company has more than 10 years of experience in the payment methods sector, that allows Paygol to know and guide every client in how to add more value to their business.
With this history behind it and with the mission of continuing to make it easier to pay and receive payments through the network, the company has decided to review its values, renew its logo, its colors and typography, but, above all, with the intention to transmit this vision to consumers and to renew the desire to move forward. “A change in our identity that position us for the future», says Carlos Varas, CEO of Paygol.
The transformation brings with it a rebranding with refreshed colores for a greater digital impact, a customed typography created to make optimal online experiences, and a new brand symbol, designed to express the company’s purpose. Thus, simplicity, confort and security has been highlighted. Paygol has opted for a more modern and dynamic image, which bets on new brand colors, giving way to a blue with greater legibility and strength, which represents the financial and brand technology. In turn, it represents the colors of Chilean DNA: blue and red, in this case, in other shades. The new logo will be more legible and recognizable both in type and colours, and will be adaptable for use across various systems, designed to reflect the flexibility that Paygol offers for all types of professionals, freelancers and businesses to manage their transactions.
As a reinforcement of its bet for digital transformation and local commitment, Paygol became official sponsor of Copa Chile 2022. An alliance that reflects its support for financial inclusion as a positive impact for the Chilean market, offering diversity and support in its payment methods, as well as in sports.
The alliance opens an important exposure opportunity for Paygol within the financial and sports environment, with digital actions and brand presence in soccer stadiums together with recognized brands such as Easy, Latam Airlines, Gac Motors, Betsson, among others.
The gateway enters the field of play, by supporting soccer fans and sport lovers, backing up chilean soccer.
“With this evolution of the brand we want to reflect the ambition of Paygol, what we stand for and what we strive for”, Carlos Varas.
The brand’s new global campaign will appear on all its paid channels, both shared, earned and owned anywhere in the world.
About Paygol
Founded in 2010, Paygol is a payment service provider that offers you a perfect solution to monetize your online business in Latin America, allowing merchants with or without local offices in the region to collect local payments from their customers in any country where Paygol operates with its headquarters in Chile.
Paygol supports more than 50 payment methods on one platform, including alternative payment methods, bank transfers, QR codes and wallets.
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